Website Management (eBook - Single User License)
Geoff Elliott

This book is essential reading for anyone studying website management as a part of a course and for anyone who manages a website. It provides the reader with a good understanding of the many underpinning technologies that are essential for a solid grounding in the area of website management.

It is packed with useful tips and explores practical issues such as:

• the role of the webmaster;
• web coding standards;
• data protection;
• accessibility; and
• how to market the website.

Examples of exam questions and sample answers are included for each chapter.

This book is aimed at a range of different types of reader and is suited to students studying at:

• level 3 (e.g. ‘A’ levels IT, NVQ level 3);
• level 4 and 5 (e.g. HND, Foundation degree);
• level 6 (e.g. second year of a degree program);

The typical courses for which this book would be useful include:

• Degrees, HNDs or HNCs courses in:
  • computing
  • internet technologies
  • information technology
  • web design
  • web development
  • multimedia computing
  • web technologies
  • 'A' level Applied ICT
  • Advanced GCE in Applied ICT
  • NVQ level 3 in:
    • business and administration
    • IT professionals
    • data management for web design
    • ICT
  • ITQ level 3 (module intranets and Internets)
  • British Computing Society Diploma in IT
  • BTEC National Diploma IT for Practitioners

Key Features:

• Geared towards assessment and exams.
• Focused on the key module concepts with self-assessment questions and further reading suggestions at the end of each section.
• Written in a clear and jargon-free style, making the books easy to digest.

Contents:

• Chapter 1: Introduction
  • 1.1: Introduction
  • 1.2: How to use this book
  • 1.3: Study skills
  • 1.4: What is website management?
  • 1.5: The book's structure
  • 1.6: Further reading and research
• Chapter 2: Web Page Optimisation
  • 2.1: Introduction
  • 2.2: Standards
  • 2.3: XHTML
  • 2.4: Cascading Style Sheets (CSS)
  • 2.5: Optimisation for browsers
  • 2.6: Image optimisation
  • 2.7: Extensible Mark-up Language (XML)
  • 2.8: Chapter summary
  • 2.9: Example questions
  • 2.10: Example answers
  • 2.11: Further reading and research
• Chapter 3: Web Servers
  • 3.1: The web
  • 3.2: HTTP requests and responses
  • 3.3: Web servers in detail
  • 3.4: Website security
  • 3.5: Web servers as hardware
  • 3.6: Web server comparisons
  • 3.7: Web server optimisation
  • 3.8: Example questions
  • 3.9: Example answers
  • 3.10: Further reading and research
• Chapter 4: Network and Connection Considerations
  • 4.1: How the Internet works
  • 4.2: Internet Service Providers (ISPs)
  • 4.3: Web hosting
  • 4.4: Intranets and extranets
  • 4.5: Chapter summary
  • 4.6: Example questions
  • 4.7: Example answers
  • 4.8: Further reading and research
• Chapter 5: Web Server Programming
  • 5.1: Server-side programming
  • 5.2: Server-side directives and includes
  • 5.3: The Common Gateway Interface
  • 5.4: Server-side scripting with Active Server Pages
  • 5.5: ASP.NET
  • 5.6: Cookies
  • 5.7: Other programming languages
  • 5.8: Chapter summary
  • 5.9: Example questions
  • 5.10: Example answers
  • 5.11: Further reading and resources
• Chapter 6: Databases and Web Servers
  • 6.1: Databases
  • 6.2: Web page forms
  • 6.3: Reading from and writing to databases
  • 6.4: Chapter summary
  • 6.5: Example questions
  • 6.6: Example answers
  • 6.7: Further reading and research
• Chapter 7: Website Design and Redesign
  • 7.2: Website design basic techniques
  • 7.3: Other techniques
  • 7.4: Intranet design
  • 7.5: Design issues
  • 7.6: Chapter summary
  • 7.7: Example questions
  • 7.8: Example answers
  • 7.9: Further reading and research
• Chapter 8: Website Maintenance
  • 8.1: Introduction
  • 8.2: Content management
  • 8.3: Content Management Systems
  • 8.4: Web standards and technology review
  • 8.5: Hardware and system software maintenance
  • 8.6: Chapter summary
  • 8.7: Example questions
  • 8.8: Example answers
  • 8.9: Further reading and research
• Chapter 9: Web Marketing
  • 9.1: Website marketing strategy
  • 9.2: Web page and site design
  • 9.3: Search engines
  • 9.4: Advertising
  • 9.5: E-mail marketing
  • 9.6: Information gathering, analysis and review
  • 9.7: Chapter summary
  • 9.8: Example questions
  • 9.9: Example answers
  • 9.10: Further reading and research
• Chapter 10: E-commerce and Other Web-based Applications
  • 10.1: Introduction to e-commerce
  • 10.2: Designing an online shop
  • 10.4: Building an online shop
  • 10.5: Other applications
  • 10.6: Example questions
  • 10.7: Example answers
  • 10.8: Further reading and research
• Chapter 11: Accessibility and Usability
  • 11.1: Legal requirements
  • 11.2: Guidelines on accessibility and usability
  • 11.3: Evaluating and validating accessibility
  • 11.5: Chapter summary
  • 11.6: Example questions
  • 11.7: Example answers
  • 11.8: Further reading and research
• Index
  

Author:

Geoff Elliott

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